We have prepared a nifty list of answers to the questions we are most often asked.
Q: Why open a Felicita outlet?
A: We offer a great variety in all three categories:
- Food (Pasta, Pizza and Sandwiches)
- Beverages (Cold Coffee, Hot coffee and Smoothies)
- Desserts (Gelato Ice creams, Frozen Yogurt, Waffles and Crepes)
Since we offer so many options for the customers you have something for every customer!
We are uniquely positioned as a European Concept cafe in India and offer to you the best that Europe has to offer from the warm Belgian Waffles to the artisanal Italian gelato ice creams and frozen yogurt to the sweet and savory French Crepes. We bring to you the best European food items from some top European countries.
We offer one of the most competitive setup cost structure where you can start a Felicita outlet in as low an investment as INR 9 lakhs.
Q: What formats are available for a Felicita outlet?
A: We have two formats available: The Kiosk and the The Full Concept Store
The kiosk is a 80 – 150 sq ft model while the The full concept store is greater than 500 sq ft. The franchisee can select the format that best fits his/her needs and location
Q: Which products can i do under each format?
A: The kiosk can offer the following products: Pasta/Sandwiches, Cold Coffee, Smoothies and Waffles. There is also an option to add Frozen Yogurt, parfaits, swirls and crepe in the kiosk model
The Full concept store could offer all the products enlisted in the menu.
Q: What is the process involved to start a Felicita outlet?
A: The Following are the steps involved:
- Signing the franchising agreement and payment of the franchising fees
- Conceptualizing the look and feel of the outlet
- Designing the menu and shortlisting the products to be sold from the outlet
- Pricing of the products in discussion with the franchisee
- Ordering the equipments
- Ordering the raw materials
- Providing the Standard Operating Manual and recipes & process notes for the outlet
- Training onsite
- Soft launch (Food trial)
- Outlet goes live
Q: What are the qualifications and skill sets that you look for in a franchisee?
A: We look at people who are enthusiastic by nature and have lot of passion in the activities that they perform. Good communication skills, ability to learn and an entrepreneurial spirit are some of the qualities that will help you succeed!
Q: Does Felicita provide training and marketing support?
A: Yes we provide the initial training onsite to your staff members. We have devised various aggressive marketing strategies for promoting the brand.
Q: What if my staff is trained and then they leave?
A: Ours is a turn key concept, the dependence on staff is not much. Everything is laid down in processes. So even if your staff leaves the new staff can come in and easily learn the process as it is well documented.